execution

Bon Voyage! Here Are Two Business Ideas that Need to Die

Bon Voyage! Here Are Two Business Ideas that Need to Die

I nearly scrapped this column, because they’re not bad ideas per se. Both are still in fashion today, especially in the startup-o-sphere, and like many popular ideas there's more than a grain of truth to them. But these two ideas have run themselves ragged, and I see them doing more harm than good when I encounter them.