One of the weirder experiences most of us can relate to is being in a meeting where nearly all of the participants disagree with the decision being made, but the power dynamics keep anyone in the room from objecting. It’s never a great feeling, and it seems to happen for a few different reasons
I'm not one to extol the virtues of failure. I get annoyed whenever people talk about “celebrating failure.” That said, there are some benefits to getting your ass handed to you every once in a blue moon.
Investing time, money and energy into a strategy, only to have the market not respond is like taking a punch. You might not get knocked out, but the effect of multiple blows can take a toll on your confidence and enthusiasm.
I nearly scrapped this column, because they’re not bad ideas per se. Both are still in fashion today, especially in the startup-o-sphere, and like many popular ideas there's more than a grain of truth to them. But these two ideas have run themselves ragged, and I see them doing more harm than good when I encounter them.
It doesn’t matter how strong a company’s brand is or how smart the executives, product managers, engineers, or consultants are. Whenever an organization relies on untested assumptions about whether a customer will value a product enough to use it or buy it, they crank up the risk of a project failing.
